creators create

I am a Creative and Production Executive that has successfully run global businesses for the last 10+ years, from Brazil, to Argentina, to Central America, Mexico, Canada, China, and the Middle East. During that time, I’ve had the privilege to be the creative custodian of the Global Chevrolet Brand
as Chief Creative Officer Global Markets. I am honored to have been recognized for the work I’ve nurtured during this time from Cannes, to Webby’s, to El Ojo, to D&AD, to LIA, to Effie’s and more – over 200 times in the last 5 years alone.

Having left McCann Worldgroup after over 21 years of amazing experiences, opportunities, growth and friendships, I am now exploring my next prospects. Because Creators have to Create.

And that’s what I do. Whether as CCO, Art Director, Writer, President of CRAFT Detroit, (the MWG bespoke production company), I enjoy, understand and embrace the entire process of creation. From building a trusted team, to developing the winning idea, to executing at the highest level – I give it everything I’ve got, because to me, it’s personal.

Creative is personal, Culture is personal and when success rewards us, that makes it very personal.

thinking

The secret to building anything is a strong foundation, and that is the Culture in which the creative is developed. Without a culture built on respect for individual talent and their abilities to create, you have nothing.

We are but custodians of the brands we work on. Our job is to clean them up, put things in order, make them shine, and try our hardest not to let them tarnish. If we’re lucky, we see them prosper and grow, taking a little pride for ourselves along the way, as they take on the world. And when the time comes, hand it off to the next soul willing to take on this unforgiving responsibility.  

While we all enjoy the fruits of our labors and the kudos and the accolades that come with great work, if we’re honest with ourselves, the brand’s success is what really matters. When our brands succeed, it means the work we’ve done has truly touched someone in some way, made a connection with a vast audience, and gotten them to act. Connecting with people on a human level, that is the real impact of great work.

before

Prior to Commonwealth, I was EVP/ECD of McCann Detroit. Before that, I was EVP/ECD at JWT Chicago. Before that I was ECD/Managing Partner of The Leap Partnership both in Santa Monica and Chicago. Before that I was a CD at JWT Chicago where I moved to from being a Junior Art Director at JWT Detroit, after starting my career in the mat room of DeLeeuw Hill & Associates while attending the Center For Creative Studies in Detroit upon returning home after my freshman year at Washington University in St. Louis.

awards

I am honored to have been honored for the work I’ve either created or nurtured my entire career. In the last 5 years alone its happened over 200 times, including shortlists to metals from Cannes, Andy’s, Clio’s, Webby’s, The One Show, D&AD, LIA, El Ojo, Spikes, Dubai Lynx, Gerety, Epica, AICP, Anthem Awards, Effies, New York Festivals, and the coveted D Show from right here in Detroit.